100 Thieves expands executive team with new VP hires – Esports Insider

Esports, gaming and lifestyle company 100 Thieves has expanded it’s executive team with three new hires.

Mark Rasoul takes on the position of Vice President of Marketing and Julie Van joins as Vice President of People along with new Vice President of Content, Jeremy Azevedo, who joined back in June.

RELATED: 100 Thieves finds official audio partner in JBL

The latest round of hires from 100 Thieves comes as the organisation continues to expand and grow it’s commercial ventures. Over the course of 2020, the company has opened the 100 Thieves Cash App Compound headquarters in January, added content creators including Neekolul and created a new competitive VALORANT esports team.

Other notable projects include the hosting the Gamers For Equality tournament series and dropped a full apparel collection in popular island building game Animal Crossing: New Horizons.


Mark Rasoul’s experience across gaming, apparel, sports, and pop culture make sense as the new VP of Marketing. He most recently held the position of Brand Marketing Director, Call of Duty Esports at Activision Blizzard. Prior to that, he was a marketing executive at Adidas Basketball, as Director of Digital Marketing & PR.

Coming from Lucky Strike Entertainment where she was Vice President of People & Culture, Julie Van will have an integral role in guiding the talent and culture as 100 Thieves has grown to over 100 staff including employees, players and content creators.

Since June, Jeremy Azevedo has been leading the development of the company’s slate of premium programming and new content to be released in 2021. He draws on over 10 years of experience with the likes of IGN, Group Nine Media, Machinima, and Jukin Media.

RELATED: 100 Thieves wraps up Chipotle partnership

100 Thieves President & COO John Robinson, noted his excitement at what the expanded executive team will bring to the company, “We’re thrilled to welcome Mark, Julie, and Jeremy to the 100 Thieves family. Mark has unparalleled brand experience in both apparel and gaming; we think he is going to be an incredible leader as we take 100 Thieves to the next level.

“We’re experiencing record growth in 2020 and have a pipeline of exciting new projects for 2021 so we’re thrilled to have the talent and culture leadership of Julie as well as Jeremy’s vision and experience as we grow as an entertainment company.”

Esports Insider says: Expanding the executive team with a focus on personnel and marketing makes sense. With a heavy focus on content, merchandise and lifestyle marketing alongside it’s 6 competitive teams, 100 Thieves seems to be going from strength to strength. 

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