Beautyblender Sponsors Pittsburgh Knights Valorant Tournament Series for Women – The Esports Observer

The Pittsburgh Knights, the esports arm of the NFL’s Pittsburgh Steelers, has partnered with Beautyblender, the makeup company known for its line of makeup sponges, as a sponsor for the first split of the Knights’ Sakura Cup, a Valorant tournament series for women. 

Financial terms of the deal were not disclosed. This is the first partnership in the esports space for Beautyblender.

The Sakura Cup begins Tuesday at 1 p.m. EST and will run through July.


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