Brazilian esports organization W7M Gaming announced that digital bank BS2 is its latest partner. This is the latest move by the bank towards the esports community, expanding its presence after entering the market in 2020 through sponsorships with paiN Gaming and Vivo Keyd, and the creation of gaming-focused social media channels.
Financial terms of the deal were not disclosed.
The agreement, valid for two years, grants benefits such as personalized bank cards with the W7M Gaming’s brand, exclusive gifts for the audience, and a loyalty points plan, besides the undisclosed sponsorship fee. BS2 will have its brand promoted through the organization’s jerseys and official channels, counting on sports ambassadors, personalities, and influencers from W7M who will produce exclusive content featuring the sponsor and special interactions for fans who are also bank account holders.
W7M Gaming is an organization belonging to W7M Investments Group, a Brazilian holding company with investments in various channels. The organization is mostly known for its Counter-Strike: Global Offensive and Rainbow Six Siege teams. Other sponsors are language school chain Fisk and Lenovo Legion.
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