Huya Signs $310M, Five-Year Media Rights Deal With TJ Sports for Chinese LoL Competitions – The Esports Observer

Chinese live streaming platform Huya has signed a media rights deal with China’s League of Legends operator TJ Sports, which grants the platform exclusive broadcasting, video-on-demand, and distribution rights in China to the League of Legends Pro League (LPL), League of Legends Development League (LDL), and LPL All-Star event. According to Huya’s Form 20-F report, the deal was purchased for ¥2,013M RMB ($310M USD) total price.

The broadcasting rights deal is for a five-year term starting from 2021-2025, while the VOD rights is a  three-year deal. 

In addition, Huya can also produce promotional videos and written content, such as replays, highlights, news and commentary, which is based on TJ Sports-authorized League of Legends resources, a source familiar with the situation told The Esports Observer. 

In August 2020, Chinese live streaming platform Bilibili signed an exclusive three-year media rights deal with Riot Games for all International League of Legends competitions, including League of Legends World Championship, Mid-Season Invitational, and All-Star event.

 


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