Philadelphia-based sports marketing company Playfly Sports announced that it has acquired two esports assets, the Collegiate StarLeague (CSL) and WorldGaming Network (WGN) from the U.K.-based cinema chain Cineworld Group. Cineworld Group acquired CSL and WGN parent company, Canada-based cinema chain Cineplex, in a $2.8B CAD ($2.1B USD) friendly takeover deal in December 2019. Both companies will continue to operate under their brands as Playfly Sports subsidiaries. Financial details of the transaction were not disclosed.
The CSL offers online league operations and administrative support, content creation and distribution, on-campus events (live and online), intramural leagues, and esports advisory services to support programs, team formation, and curriculum development. According to the company, the brand is currently active in more than 1.8K schools across the U.S. and Canada and granted more than $1M USD in scholarships. The WGN is an amateur and semi-pro esports tournament network.
In combination with college and high school multi-media rights managing company OUTFRONT Media Sports, which Playfly Sports previously acquired and rebranded, the company’s esports division will “concentrate on enhancing the amateur esports-athlete experience and increasing opportunities for participation on high school and college campuses nationwide.”
Furthermore, Playfly Sports announced that it hired former Nerd Street Gamers COO Rob Johnson to serve as CEO of the new Playfly Sports esports division. Former CSL and WGN CEO and General Manager Wim Stocks will remain with the companies and serve as chairman of Playfly Sports’ esports division.
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